When thinking of a strong brand, prominent names such as Starbucks, Nike and Apple may come to mind. These companies have not only achieved high brand recognition, but they’ve also managed to release multiple successful brand extensions under their names. Some brand extensions have not been as successful.
Research
Research the topic of branding and building a strong brand image, including some research on some brand extensions that have not been successful
Discuss
Summarize and share any conclusion that can be made from your research on this topic
Share an example of a brand extension that could have gone better. What went wrong, in your opinion?
What advice can you offer a company on successful branding?
Discuss each question and support your ideas with validating scholarly research. Reflect on at least two of your peers, considering their ideas and research on this topic, and review the discussion rubric.
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