Write a research paper on how design thinking can transform organisations and inspire innovation. This report should explain why creativity is important in business, I don’t have to refer to a particular business just to explain why we need creativity in business and why it is important. You will notice that I have to insert an interview in Appendix 1, I want the name of the interviewee to be Duncan, he is a logistics business owner who built this business out of nothing. I would like the interview to have at least 4 questions regarding the report topic.In this report you will need to refer to Appendix 1 a few times. Pleas use theorys and compare one to another than choose one and explain why you choose that one . Please use real world example .Please use references form :The core text for this module is: Sawyer, R. (2012), Explaining Creativity: The Science of Human Innovation. Oxford: OUP.Brown, T. (2009), Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. New York: Harper Collins.Greetham, B. (2016), Smart Thinking: How to Think Conceptually, Design Solutions and Make Decisions. Palgrave: London. Saunders, M. N.K., Lewis, P., & Thornhill, A. (2022). Research methods for business students (Eighth edition.). PearsonI will send you all 4 appendix please fill them and attach them to the file .Please can you write 2700-2800 words and the rest of them to be used in the interview + the extra 500 words paid extra for the interview .Thabk you .
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