Events Management & Marketing
We are planning the 2025 event for ASTW ( Australian Society of Travel Writers ) and I am in charged of the WHO part at this point. To know more about the ASTW please take a look at their website : https://www.astw.org.au/about/about-astw/
After taking a look at their website you will be able to identify the WHO. Pick only two persona’s such as Writers, and digital publishers and answer the following questions which you will find in the attached template.
Answer only the WHO part questions in the template then proceed to answer the primary persona and secondary persona questions on pages 4 to 6
WHO?
What is the potential audience?
What types of people from what areas and in what age groups are likely to attend, and how can they be reached?
What are the specific needs and tastes of this audience?
*Identify primary and secondary target markets (in a broader sense) and their general characteristics. Then, move to the template “Event Personas” (p. 4-6) to describe each.
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