Discuss the Development and Validation of a Customer Centric Online Reputation Scale: Exploring Cross-Context Applicability.
This dissertation aims to address the growing need for a reliable and adaptable measurement tool that can evaluate online reputation in a customer-centric manner. Online reputation has become a pivotal factor for organizations in the digital age, influencing consumer behavior, brand loyalty, and overall market success. However, existing measures of online reputation are often fragmented … Read more