Characterize the industry of interest: scope, size and geographyies) of analysis. The scope of the analysis could be around and industry itself, a function across industries or a company example

Ogilvy globalization

1. Characterize the industry of interest: scope, size and geographyies) of analysis. The scope of the analysis could be around and industry itself, a function across industries or a company example
What are the key questions you would like to have answered about the industry of choice?
Scope: Focus on one company – Ogilvy
Key questions would like to answer: how globalization has impacted the industry
Ogilvy now has 131 offices in 93 countries

2. What are the key issues that need to be discussed about your industry of interest? (i.e., as a response of the key questions you and your team have articulated)

Potential challenges in the future
Legal & compliance