Compose a study that explains how consumers behave in a market environment.

Compose a study that explains how consumers behave in a market environment.
All the important guidlines are below in the document “CN4566 Final Assessment.” Also, the brand has to be refered in the Greek market and the chocolate brand that should be analyzed is “Lacta” I have also upload the image of the chocolate brand.

To clarify there is also a worldwide known brand named Lacta, but I need the Greek one for my project as it has a total different name/profile in the Greek market.
Their site: https://www.lacta.gr/

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