E-commerce is taking on a new dimension in retail. How can the retail industry best adapt to the new trends?

Your answer to the question(s) should be in your own words, adhere to the expected 200 or more word count criteria, and exhibit a depth of analysis by connecting the concept to a principle in your textbook or other related article or reading (need to cite references). See Question below:

Question: E-commerce is taking on a new dimension in retail. How can the retail industry best adapt to the new trends? Your answer is expected to have examples of specific stores, brands, or online outlets.