What are some of the advantages to McDonald’s when expanding by offering its franchises?
Should McDonald’s Build, Borrow, or Buy?
Textbook Learning Exercise 5B
graded
Overview
Comparing what is planned versus what you recommend is an important part of case analysis. Do not recommend what the firm actually plans, unless an in-depth analysis of the situation reveals those strategies to be best among all feasible alternatives. This exercise gives you experience conducting research to determine what a firm is doing in 2022–2023 and should do in 2023–2026.
Step 1. Go to McDonald’s corporate website and click on “Press Center.” Read through the most recent 10 press releases.
Step 2. Determine two strategies that McDonald’s is actually pursuing. Give some pros and cons of those two strategies in light of the guidelines presented in this chapter.
Step 3. Determine two strategies that McDonald’s is not pursuing. Give some pros and cons of those two strategies in light of the guidelines presented in this chapter.
What to Post?
Post your results to this Discussion Board
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