What do you conclude about the sustainability of competitive advantage in the online dating industry?

Chapters 1, 2,
3

A. Why is new
strategic leadership often needed to change strategy? What are the pros and
cons of changing a CEO?

B. Looking at the traits that make
for effective strategic leaders, how do you evaluate Steve Ballmer’s and Satya Nadella’s
leadership? What are the strengths and weaknesses of each? Be specific.

C. What do you conclude about the sustainability of competitive
advantage in the online dating industry? Use Exhibit MC1.3 in making your
arguments.
D. Given the crowded marketspace
in online dating, apply the three-step strategy process to explain Bumble’s
success. Defend your answer.

Strategic Management: A Competitive Approach, 6th edition,
Frank Rothaermel
McGraw Hill.
ISBN:978-1-265-95150-4 (loose leaf)
ISBN:978-1-264-12431-2 (bound edition)

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